Why We Buy: The Science of Shopping
"Experience design," as it's often used in the online world, refers to everything a customer comes in contact with when…
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Tag: behavioral economics
Playing “hard to get” … the Scarcity Mindset and it’s Phenomonal Results
Believe it or not, the more "unattainable" you make your product or service, the greater the desire is for people…
Make Prospects Believe That What You Say Is The Truth — Everytime!
I read an article recently where a direct mail company placed an ad offering a crisp $100 bill to anyone…
Karma and The Law of Reciprocation
Adding value. Karma. Give and you shall receive. No matter what you call it, it works ... and works big…
Increase Your Sales Drastically By Using Confidence
Does your sales letter display confidence?
10 Heavy Duty Online Sales Grabbers!
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option,…
The Secret Of Hitting Peoples Buying Trigger!
It's a fact: You'll never make any real money online unless you know how to pull someone's buying trigger. Sure,…
4 Reasons People Don’t Buy
Sales are produced by people. It doesn't matter if you're selling lemonade to tourists or airplanes to governments. Even on…
Applying Psychology to Internet Marketing
The best advertising writers are those who have some knowledge of psychology. We are not dealing with "new" people online.…
The Reason 4 Reason
I finally got to play around with Reason ( the FULL Version ) this week and I'm in LOVE. This…
