Tag: behavior

Inside the Mind of the Searcher Part II: Search Behavior Explored

I’ve have to say I’ve been amazed by the response we’ve had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They’ve been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.

Got Any Modern-Day Dinosaurs at Your Office? Examples of Reptilian Behavior in the Workplace

The reptilian brain, our oldest brain, operates at the level of survival instinct. It’s the life of easy choices — Can I eat it? Will it eat me? Can I mate with it? This brain regulates basic life functions, generates strong primitive emotions needed for survival (lust, fear, aggression, disgust), doesn’t take orders, and is so far away from “executive central” (the neocortex) it doesn’t even know we have one. It is also the seat of addiction; you don’t use it, it uses you until and unless you get conscious and learn some EQ. Unmanaged it results in “poor judgment,” so increase your awareness and EQ to learn how to incorporate this vital but sometimes troublesome source of knowledge into your life.

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