Tag: because

Because Algorithms Are People Too…Oh, Wait

Google has yet to create an algorithm that approximates how the human mind processes things. They’re working on it, of course, but it is still a textual (as well as contextual and behavioral, and mathematical, among others) process rather than a pure cognitive process. And that creates a gap that is hard to navigate when writing for the Web: write for the reader or write for the spider?

Are You Losing Sales Because Of Your Email Link?

I don’t know about you, but I get dozens of emails daily with completely blank subject lines. The vast majority contain viruses or spam messages, and due to an overloaded inbox and the impracticality of going through each message individually, I tend to delete these suspects automatically en masse, in the same way that I delete other messages containing subject lines that scream spam.

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