No one’s claiming that a solid presence on Facebook or MySpace is, by itself, enough to win an election. But it certainly doesn’t hurt, as Australian politician Kevin Rudd has discovered.
PR battleground “social networks”
With social networks like Facebook and MySpace in the news a great deal, I find it interesting to get a sense of the depth of behind-the-scenes business planning going on and the role of PR in that planning.
According to BrandRepublic:
SE Wars Get Social – Battleground MySpace
A new battlefront in the ongoing business war between Google and Microsoft appears to be opening around the popular social network MySpace.com.
Local Search Hosts The Ad Battleground
The major online players, Google, Yahoo, and Microsoft, all have advanced their efforts at serving local markets with improved mapping products, high-quality imagery, and advertising tools aimed at bringing the offline small business into the online world.