It’s not easy to predict changes in the search industry on even a month-to-month basis; divisions get closed, new products are launched, and market shares waver constantly. But at SMX West, John Battelle discussed the much more distant future and made some interesting forecasts.
Battelle: Google Ad Planner Underreporting Site Traffic
Google’s keenly anticipated Ad Planner should be delivering an accurate look at traffic going to websites, but as John Battelle learned, Google is a bit on the low side.
Battelle’s FM Tunes Into VC Funding
Author of “The Search” and BoingBoing.net “band manager” John Battelle’s Federated Media scooped up its first round of venture capital funding.
Battelle Aims For Ad Mogulhood
In his discussion about Federated Media (FM) Publishing with Performancing’s Nick Wilson, noteworthy author/publisher John Battelle touched on the importance of ads for his nascent company.
Battelle Not Hacked!
Looks like “The Search” has turned up a bizarre technical problem, as the home page for BattelleMedia.com now pulls up a page titled RocknGo instead.
John Battelle at Yahoo!
As part of the weekly speaker series that our Technology Development Group runs (well, really Chad does all the work), John Battelle visited to speak of a room packed full of Yahoos.
Battelle’s Book Makes Me Look At the Search
I just finished reading John Battelle’s The Search. First, a disclosure. He sent me the book and even signed it.
John Battelle at OMMA Conference
While I have been attending the OMMA West Conference, I was able to go see John Battelle’s keynote speech.