Tag: basics

Industry Pro Interview: Marketing Beyond the Basics

I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro! Her online specialty is marketing – helping for profit and nonprofit clients to acquire, retain and upgrade customers and/or donors. Diane has worked with many high profile clients such as Mattel, Lipton, Costco, Novell, Kemper Funds, Columbia Studios, Toyota, and NBC. Read carefully as Diane takes us into a new level of marketing success!

Security Basics

Most cracks involve a tool as simple as a Trojan horse, which will leave a backdoor account open to the cracker. Young teenagers have been known to utilize such tools effectively, even against corporate giants. It is because of these types of attacks that users (even if it is your family hooked up to a small LAN on a cable modem) need to be educated about some basics that will stop most typical hackers. First of all, lets talk about passwords. Many of these tools that I have mentioned will expose null passwords. This means that if you do not enter a password when you log in, these scanners will show that to the potential offender, and then the hacker can easily take control of your system.

The Basics of Backing Up Your System

Backups
Backups allow you to restore your files if either:

– Your hard drive crashes and everything on it is lost. This CAN happen and probably will, at least once every couple of years. When this occurs you have to do a FULL SYSTEM RESTORE (see below) which involves using the most recent regularly scheduled backup. If you do the backups as prescribed below AND the full system restores in the order specified, you are assured that when you are finished with the restore your system will be EXACTLY as it was before the crash. The whole process takes less than three (3) hours. It is important to understand that the ability to restore a system to exactly the way it was before a crash in the least amount of time is your objective. The backup and restore strategies that All About Your Own Website.com defines here satisfy this goal.

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