A report from Borrell Associates claims that next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. A summary for the report says:
No Banners Please, We’re Browsing
Graphical banner ads have become the panhandlers of the Internet: very few people look at them anymore even if ads are right in front of them.
Pros and Cons of Using Flash for Banners
Flash banners (those of .swf extension) are becoming very common in Internet promotion – they are so frequently used because Macromedia Flash is a rather simple tool for producing complicated animation effects of fine quality.
Why Big Skyscraper Ads Are Replacing Banners
In the early days of the Internet, banner ads quickly became the prime advertising method. Most major companies still pour millions into banner ads, but results have steadily dropped.
Should You Use Banners?
WHAT ARE BANNERS?
Are graphics or images used for advertising on the Internet, that you must be quite familiar with if you have been on the Internet for a while. At they capture your attention with their blinking animations and bright colors. But after a while, you start identifying them with ads, and stop paying them atention.