WebProWorld
Hat’s off to Kelly Spors for helping to keep WSJ readers up to date on the latest marketing buzz. In today’s weekly roundup of news, she explains the art of link baiting…
Here’s a new catchphrase in search-engine optimization these days: Link baiting.
Any publicity is good publicity…
Linkbaiting is all about the bait. In the same way that you can’t catch a giant tuna with a bag of doritos – you’re not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news.
Rand mentioned that there are multiple types of linkbait, those that are known as controversial and those which are informational or comprehensive. I view them both as being in the same category though…evoking emotions and thus links. 🙂
Comprehensive guide on link baiting: its importance, strategies for success, potential pitfalls, and ways to measure effectiveness.
