Content Industry Outlook
Notes from an industry overview session at the Buying and Selling eContent conference in Scottsdale, Arizona.
Part of the
network
network
Tag: B2B
SPIN, Relevant To Both Salesmanship & Advertising!
What can face to face selling tell you about online salesletters & advertising?
Selling Globally through a B2B Exchange
Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking for augmenting their…
What Type of Website Does Your Company Have?
In reality, there are only two types of manufacturer websites; ones that cost you money, and two, ones that make…
Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but what's next? This is a question many first time users of B2B marketplaces…
Discussing vs. Sending Price
In addition to connecting price to value, to help you justify your pricing there are a few more guidelines to…
Try Selling Me On Your Service First
I had the opportunity recently to talk with a person who turned out to be quite a salesman. But, unfortunately,…
Selling the Value Proposition
Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the…
Sales Letter Surgery
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't)…
The Benefits Of Internet Relationship Management
Businesses are now racing to shift gears from their "mass marketing" strategies of days gone by, to today's more competitive…
