How To Write Effective Ezine Ads..& Then Some
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is,…
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Tag: B2B marketing
Follow Up And Turn Prospects Into Clients
How long does it take to get a client? First, the client has to become aware that we exist, and…
Steps To Implementing A Marketing Program That Drives Sales
Goals 1. Determine your corporate revenue goals. I suggest you set three goals at three levels: Minimum Target Stretch
The Definition Of A Qualified Lead
Q: What is the definition of a "qualified lead?" A: Although the definition changes from company to company (and rightfully…
The Five Key Elements Of B2B Branding
Lately, I have come across a number of articles and colleagues pronouncing the demise of B2B branding. I would like…
Universal Truth And B2B Branding
While very few things are certain in the world of B2B marketing, I have heard the following three statements pretty…
21 Truths About Generating Qualified Leads
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation…
20 Make It or Break It Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why? Increased pressures on revenue expansion while holding…
5 Secrets To Saving Your Marketing Dollars
Secret #1 Cut Out The Excess Does size really count? Not in this case! Smaller can actually be more effective…
How To Increase The Response You Get From Your Lead Generating Ads
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying…
