Rob Aronson, Vice President of Search Engine Marketing for Avenue A Razorfish spoke to Murdok for an interview about their Super Intelligent Link Crawler. (SiLC)
Avenue A | Razorfish Launches Link Crawler
Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.
Culture Shock on Madison Avenue
Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue. It was as though they stopped hitting the snooze button and finally addressed the importance of search in any advertising campaign. But take a close look beyond the buzzwords like “integration” and “broad marcom mix,” because the acquisitions and partnerships merely put a pretty face on some of the deep, troubling issues at play.
Fear and Loathing on Madison Avenue
Madison Avenue is running scared. Its recent “upfront” – a glitzy annual ritual in which broadcasters give sneak peaks of their upcoming seasons to advertisers and book billions of dollars in advance bookings for these shows – was a dud whose $8.95 billion take represented the third successive year of decline.
MetLife Selling 200 Park Avenue
MetLife announced that a contract has been executed to sell its 200 Park Avenue property above Grand Central Station in Manhattan to Tishman Speyer for $1.72 billion.
SL Green Realty to Get One Madison Avenue from MetLife
SL Green Realty has entered into an agreement to acquire the fee interest in One Madison Avenue from Metropolitan Life Insurance Company (MetLife) for $918 million.
Blogs: A New Communication Tool or a Marketing Avenue?
We all know by now that the internet is the global communicator. We still haven’t dreamed of all the ways we’ll use it five years from now. But there are certainly indications that we’re going to have to be vigilant in recognizing the difference between honest business practice and the misuse of the net.