A recent post on Search Engine Watch informs about 11 Guidelines for Getting Authoritative Links. Authoritative links ensures value to web promotion strategy. It is obvious that search engine will give preference as well as value to out bound links from authoritative sites.
Are Bloggers Authoritative Sources at Big Companies?
I just saw this over on the BrandToBeDetermined blog – that Shel Holtz and Neville Hobson are talking about are bloggers an authoritative source at big companies?