Authenticity and Trust
Jesper and Jon is is looking for input on the relation between authenticity and trust. They believe there's a strong…
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Tag: authenticity
Blog from the Gut of Your Company
USA Today has a big story asking why CEOs aren't blogging in droves. I think they are making a bigger…
Why Every Company Should Blog
I've just been reading the drafts of the four interviews that Shel Israel posted in the past few days ...
Get Used To Fake Blogs
Every time some ad agency launches a fake blog, outcries ring from the "legitimate" blogging community. "Here Comes Another Fake…
Dear Oprah, Invite Bloggers on Your Program
Many people say that you're not really an influencer until you've been on the Oprah Winfrey show.
Listening to Learn
Blogging can be bad for you if you let your Technorati profile go to your head. But, it can also…
Blogging Requires Finding Your Voice
Many successful blog writers believe it's necessary to maintain a true voice, where the real person behind the posting, shines…
In Defense of Thought Leadership
Trevor Cook and David Murray skewer the term "thought leadership" on their respective blogs. I agree with both of their…
10 Killer Ways To Make Your Online Testimonials More Believable
1. PICTURES - Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned…
More on Blogs
From Fortune To Gigablast. Here's a few of the blog related stories that have caught my interest the last couple…
