One reason many in the SEM business have been skeptics when it comes to paid inclusion is that it was that the claims made for it lacked credibility.
5 Secrets of the Authentic Entreprenuer
In the past, words like “rebel,” “driven,” “controlling”, “risk taker”, and “Lone Ranger” were routinely used to describe entrepreneurs. These rare people who ventured out on the their own were viewed as ruthless business owners completely caught up in amassing wealth, much to the detriment of a personal life. Clearly, the image was shrouded in mystique and misperception.