Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds,…
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It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds,…
I see it almost every day. People who want to generate a press frenzy, but go about it in just…
Gary Halbert once said that the ONLY advantage he wanted when it came to selling burgers was not a better…
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or…
Lights...camera...ACTION. That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus…
Can you guess what it is? - It's not having too much competition. - It's not about money (or the…
Who is more important to you as a webmaster: the visitor or the search engine?
Some say there are 150,000 eZines and newsletters in publication today . . . others says it`s closer to 300,000.…
UIE: In your book, "Content Critical" you describe the web as a medium for publishing content and recommend that designers…
Drumming your fingers on the desk, you impatiently wait for the web page to load. Finally! After an agonizing five-…