Stay in your Chair
At a baseball game recently, I saw a 10 year old boy with his glove, staring intently at batter after…
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Tag: attention
The Importance Of “The Ad For The Ad”
"Top-of-mind awareness" is not exclusive to marketing in general. It also applies to an advertisement's headline. Many people use boring…
Set Yourself Up To Be Successfully Focused
Being focused and successful requires structure, a supportive framework. It's similar to the poles which successfully hold up the canvas…
That Was No Gorilla, That Was My Inattentional Blindness
If you were watching a basketball game and someone in a gorilla costume stomped across the court pounding his chest,…
