I received an email (actually a comment to one of my posts on typical webinar attendance rates) asking for advice and suggestions on how to improve attendance rates for training webinars. This email came from a vendor who works with independent franchise operators who sell the OEM’s portfolio. He said he wanted to train them, get their attention, and motivate them to sell his services.
Discouraging Event Attendance
Ephraim Schwartz has an entry in his Reality Check blog for InfoWorld in which he expresses dissatisfaction with registration and attendance requirements for a recent IBM/Lotus web conference.
Interesting Attendance at the Social Media Club
Who is paying attention to new media and online PR?
Top 10 Tips to Increase Conference Attendance
1. Persistent, automatic emails to inform, educate, sample and entertain potential attendees – recommend two per week starting 3 months before registration cut off.