Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Web Site Architecture and Search Engines Part 2
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
SEO’s Relationship With Website Architecture
Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.
Information Architecture: Webpage Mental Maps Emerge
When people come to your website they have a mental map of how their ‘ideal’ webpage should be. They expect to see certain things in certain places. They expect to read certain killer words in your classification and content. The more you meet their mental map, the more successful your website will be.
Web Service-Oriented Architecture – The Best Solution to Business Integration
How do you unlock the value of the information your organization manages? Business integration is the key technique in unlocking this information. Business integration is the single biggest issue for end-users, and therefore, for the IT industry. Recent Gartner research in this area has highlighted the importance of “service-oriented architectures” in solving the business integration issue. There is a growing realization that integration is best solved using a service-oriented architecture.
Web Services Architecture
We can understand without difficulty why Web Services are produced if we will look at the computer and software world. There are many systems and platforms out there on the Internet and there are even more applications that are living on these systems and platforms. If we need more explanation about this, there are many technologies to connect clients to servers- including DCOM, CORBA and others, with Web Services growing on a new and much simpler type of connectivity, based on open standards such as HTTP, XML and SOAP.
Successful Site Architecture: Notes taken at the Search Engine Strategies Conference
This information-packed session should be on a “not to be missed” list for future participants, no matter what their level of expertise. I found myself continually saying, “Oh yeah! I forgot about that!” as they discussed strategy after strategy. The session offered excellent reminders of things that are so easy to forget, especially considering how complex search engine marketing is. And, it presented new strategies as well, important strategies that need to be placed in the forefront of all search engine marketing endeavors.
Building an Information Architecture the Adaptive Path Way: An Interview with Indi Young
UIE: Adaptive Path’s methodology for creating information architectures has gained a lot of attention lately. How do you go about creating an IA for large sites?