Followup to my recent article on Google AdWords’ website quality policies. Although the majority of rank and file advertisers I chatted with favor Google’s stances against, for example, "arbitrage sites that are designed for the sole purpose of showing ads," not all go along with the Google take on things.
Google’s Not Stopping Click Arbitrage
Who would have though click arbitrage would be a topic worth of being covered by Forbes?
Google Tackles Click Arbitrage
Google is putting its Birkenstocks down hard on AdWords clients with less-than-quality landing pages for their websites, in an attempt to clean up those made-for-AdSense pages found all over the web. Click arbitrage is a modern version of the “buy low, sell high” advice many have learned over the years.
Should Keyword Arbitrage Be Called “Click Pimping”?
I have a friend who calls keyword arbitrage – the practice of buying cheap clicks on one PPC engine and then collecting a higher CPC based on ads served (and clicked often enough) on a content-oriented site – “click pimping.”
Adword Arbitrage
Seems appropriate on the eve of the boom’s anniversary to revisit arbitrage and bubbles.