Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving.
Microsoft Drops Big Bag O’Money For aQuantive
Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform.