Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
Bango Analyzes The Mobile World
Measuring the mobile web, and doing it better than Google’s AdWords conversion tracking, will be a big claim to live up to, but Bango thinks its new analytics service will deliver.
Google Analyzes New Webmaster Tools
Content analysis and Sitemap detail debuted as new features available on Google’s Webmaster Central.
Gary Angel Analyzes Google Analytics
The almighty Googleplex can provide its webmasters good information with the company’s analytics product, but Angel sees a lot of room for improvement.
Hitwise Analyzes Online Calendars
LeAnn Prescott from Hitwise has an analysis of online calendars that has been getting a fair bit of traffic and commentary, since it shows that Google’s calendar – which has only been around for about six months – is growing strongly in “market share of Internet visits” (as Hitwise describes their proprietary measurement of traffic).
Yahoo Analyzes Itself, And Applauds
During Yahoo’s Analyst Day, company executives emphasized the unique qualities Yahoo possesses in combination that its competitors do not.
Intelliseek Now Analyzes Content From Millions of Blogs
Buzz analytics firm expands scope of consumer-generated media (CGM) for clients seeking to protect, promote brands.