Vidmeter is a site I’ve found useful lately as the best way to find good/hot videos on the web as it tracks videos across all the major video sites and shows interesting data about them as well.
Analytics – Distributed or Centralized
Bella posted an interesting comment today – here – on my post about the opportunity for analytics in which she commented on Tom Davenport’s POV in Competing on Analytics.
The Analytics Opportunity
Final interesting article in DM Review this month – Dealing with Data: Data Analytics: A Huge Opportunity by Shari Rogalski. She does a nice job of summarizing the research and makes some good points. A couple of things I wanted to highlight:
* You must move to a predictive mindset, not an analyze-the-past mindset. Check out my predictive analytics FAQ if you are not sure what this means
Europe and Web Analytics
I caught up with Lars Johansson earlier this week to discuss Web Analytics in Europe.
Using Analytics to Find Hidden Nuggets
We rely heavily on Analytics at Enquiro and one of my favorite tasks is to dig into a client’s analytics in order to find “nuggets” which will help the client succeed in their online marketing efforts.
Free Microsoft Analytics Coming
Search Engine Guide writes that Microsoft has confirmed code name: “Gatineau”, a free website analytics package that will roll out later this year.
Microsoft Releasing Web Analytics Tool: Gastineau
Marshall Sponder turned me on to a post from Ian Thomas at Microsoft confirming the rumors that Microsoft is building a web analytics application code named Gastineau.
2007 Web Analytics Predictions
So what is year 2007 going to look like for Web Analytics? Here are my predictions for 2007:
Web Analytics and Content Group Management
I’ve been re-reading Stephen Jay Gould’s “Full House” (a book that should be of interest to any analyst) and I was struck by the following passage:
The Evolution of Metrics & Analytics
In a report published today, comScore went into further detail into its earlier announcement that MySpace had passed Yahoo in terms of page views for the 2006 calendar year. In reviewing the numbers, the statistics firm admitted that due to the progressive nature of Web 2.0 technology, analytical methods for determining site traffic would need to be updated in 2007.