From the adCenter Blog:
Google Analytics Event Tracking, Site Search Reports…
Google announced that their server traffic tracker Analytics is starting to roll out a couple of new features in the coming weeks. Also – good timing – a new version of the desktop sibling to Analytics, Urchin, will be available.
Beta Urchin Software, New Google Analytics Features
At the eMetrics Summit in D.C., Google unveiled some new features for Google Analytics, as well as a new version of its Urchin hosted wed analytics software.
First up, what’s new for Google Analytics: Head into your Analytics profile and enable “Site Search” (which is not currently available in my account), and the Content section of Analytics will show you the keywords people are using to find your site.
Segmentation in Google Analytics for WordPress Readers
One of the things I’ve been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there’s one segment I’ve been aching for.
O’Reilly’s Google Analytics 101
Have you ever wondered how to adjust analytics to be fully functional without having to sell the farm to get what you need to be able to improve your websites? Google Analytics is the answer, right?
Google Analytics ‘Coffee Table Book’ Debuts
I’m not sure what constitutes a "coffee table" book in Mountain View, or wherever there might be another high concentration of Internet professionals, but an e-book on Google Analytics wouldn’t make the definition in my house. I prefer my etymological dictionary because I am an entirely different kind of geek.
Recap of Semphonic Web Analytics X Change
Last week I had the wonderful opportunity to participate in Semphonic’s first annual Web Analytics X Change in Napa Valley, California.
Compete, ComScore Show Off Analytics Services
Compete.com has moved its Search Analytics out of private beta into a ‘pay as you go’ model, while ComScore introduced its Ad Metrix Publisher for advertisments.
Web Analytics – Know Your Numbers
Web analytics play a crucial role in building a high performance web business. Whether it’s basic site statistics like unique visitors, page views or sessions, analytical data like click paths or funnel abandonment or campaign performance metrics like cost per lead/sale, conversion or value per visitor, knowing your numbers help define your next steps for growth and improvement.
However, besides the greatest hurdle of web businesses actually taking the time to become aware of their numbers, there is also the concern with the numbers being accurate.
Gary Angel Analyzes Google Analytics
The almighty Googleplex can provide its webmasters good information with the company’s analytics product, but Angel sees a lot of room for improvement.