If you remember correctly, Google bought the Urchin Software Corporation in 2005, and reformed Urchin software to Google Analytics. The one major change in the software was that Google allowed Analytics to be free.
Mistakes in Web Analytics
There’s a lot of talk in the measurement community about best practices–accepted methods to measure and optimize a website.
The Google Analytics Decision
Most of you know that my favorite price for things is "free." (I’ve even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their campaigns.)
Comparing Web Analytics Tools
Last week CMS Watch released the latest Web Analytics Report. This report by Phil Kemelor, the lead analyst of this Report, reviews and compares several web analytics tools in the market. The web analytics tools reviewed in this reports are24/7 Real Media – Open Ad StreamAuriQ Systems – RTMetricsCoremetrics – Online Analytics
Web Analytics – Abandonment
The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.
Best Posts of the Year for Analytics
Dennis Mortensen, COO of Index Tools and author of the blog Visual Revenue, has summarized the 18 most popular web analytics posts of 2007. His list includes posts from 6 different authorities in the Web Analytics industry including: Occam’s Razor, Web Analytics Demystified, Web Metrics Guru, Visual Revenue, Web Analytics World, and Luna Metrics.
Web Analytics Predictions for the New Year
If you’re looking for Web Analytics predictions for 2008 then I recommend checking out Rich Page’s blog where he posts about his thoughts for what’s to come in 2008.
Analytics and Gut-Feelings
Neil sent me an interesting link yesterday – Less (Information) Is More in which the work of Gerd Gigerenzer, of the Max Planck Institute in Germany is discussed.
Gerd has a new book “Gut Feelings” that sounds like it has a lot in common with Blink by Malcolm Gladwell (reviewed here).
Enabling Google Analytics Site Search
You can now log-in to your Google Analytics account to start enabling the new Site Search feature for a site of yours.
Google Analytics Drills Down Site Search
A new feature from Google Analytics shows how website visitors search on a site once they have arrived.