This week Google unveiled the Data Feed Query Explorer for the Google Analytics Data Export API. This was essentially created to help users get a grasp on what can be done with the API.
Webtrends Launches Analytics 9
With new features and iPhone capability, Webtrends Analytics 9 is positioned to regain users and possibly take back the analytics crown from Google.
Google Analytics Gets Event Tracking Advanced Segments
Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.
Google Launches Analytics Dashboard For Local Businesses
Google is launching a new dashboard feature today that allows business owners to see how customers find their website.
The new dashboard is called Local Business Center (LBC) and is a free tool that allows business owners to also control the content of their business listings as they appear in Google Search and Google Maps.
Business owners can take advantage of the new tool by claiming their listing in the LBC and going through a brief verification process. Once a listing is claimed, business owners will have access to the following data:
Google Dispels Ten Analytics Myths
Like anything, Google Analytics has its fans and its critics, and both sides may distort the truth a little to support their position. But Google recently named ten specific myths about Analytics and embarked on a special effort to debunk them.
Web Analytics Market to Reach Nearly $1 Billion in US
Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.
Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.
4 New Updates Coming to Google Analytics
At eMetrics in San Jose, Google’s Brett Crosby announced 4 new features that are coming to Google Analytics. The features are aimed specifically at the more advanced users of the tool. They are:
Google Links AdSense Accounts with Google Analytics
Google is now offering wide availability of Google Analytics and AdSense integration. AdSense publishers who wish to make their site more profitable are going to want to link their AdSense accounts with a Google Analytics account.
To do so, you simply need to log in to AdSense, click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab, and follow the on-screen instructions as illustrated in this clip:
YouTube Makes Analytics Data Easier to Mess Around With
YouTube has continuously been improving its video analytics program YouTube Insight since its launch last year.
"Whether you want to know how old your audience is, how many times your most-viewed video was rated last week, or which minute of your clip is most engaging, YouTube Insight can give you the answer. As we add functionality, we’re careful to preserve YouTube Insight’s clean and easy-to-use look and feel," says YouTube.
Yahoo Web Analytics Gets an Upgrade
Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.
New reports included in the new dashboard include: