Beyond Keywords: Exploring Behavioural Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good…
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Tag: analytics
How To KNOW You Will Make A Profit
When you are about to offer a product for the first time, how do you know whether or not you…
Reading Your IIS Log Files with ColdFusion
Have you ever wanted to parse through your IIS web logs to create a "WebTrends" like application in ColdFusion?
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage.…
All About Site Rank Fluctuations
Hi Jill, I'm an avid reader of your newsletter and have gained much from your advice, for which I thank…
Forget it! It’s Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean…
Dealing With Duplicate Data From Form Submissions
We've received several requests for a method of verifying data submitted with a web page form is unique. So I…
What Are You Doing With Your Website Traffic?
The endless quest of every webmaster seems to be to get more and more traffic. After all, more traffic means…
Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking…
What exactly do you do again?
We are all exposed to a huge amount of information these days. We are information rich and time poor and…
