In Log-Based Analytics, Money Does Talk
Open source log-based web analytics software makes it easier to make sense of web server logs, but proprietary log-based web…
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Tag: analytics
Web Analytics World: Celebrity Writer Week
At Web Analytics World, I am very proud to feature Celebrity (guest) writer week.
Navigation Functionalism and Web Analytics
Every shopping experience is framed by a specific set of navigational elements. This is as true in traditional retail as…
Web Analytics Programs – Hit Counters for Adults
When we were young, we played with hit counters. Now we are grown, we need something more. Log-based web analytics…
Functionalism and Web Analytics: KPI Stew
(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).
Visitor Segmentation’s Role in Web Analytics
It's pretty much impossible to give a fair accounting of someone else's methodology. You're almost bound to simplify in the…
4 Things Web Analytics Can Teach You
Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts.
Just What, if Anything, is Wrong w/ Web Analytics
Is there really a problem with the way web analytics is performed? I think there probably is, but I don't…
VisiStat vs. Google Analytics
I first came to know about VisiStat when I read about them automating web analytics implementation on PR Web. Intrigued…
Functionalism and Web Analytics: The Basics
This is the second part in a series on Functionalism and Web Analytics.
