Open source log-based web analytics software makes it easier to make sense of web server logs, but proprietary log-based web analytics software typically takes analytics to another level.
Web Analytics World: Celebrity Writer Week
At Web Analytics World, I am very proud to feature Celebrity (guest) writer week.
Navigation Functionalism and Web Analytics
Every shopping experience is framed by a specific set of navigational elements. This is as true in traditional retail as it is on the web.
Web Analytics Programs – Hit Counters for Adults
When we were young, we played with hit counters. Now we are grown, we need something more. Log-based web analytics programs are hit counters for adults.
Functionalism and Web Analytics: KPI Stew
(You may want to download the White Paper on Functionalism as a detailed technical companion piece to this series).
Visitor Segmentation’s Role in Web Analytics
It’s pretty much impossible to give a fair accounting of someone else’s methodology. You’re almost bound to simplify in the wrong places, give the wrong emphasis, miss the finer points.
4 Things Web Analytics Can Teach You
Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts.
Just What, if Anything, is Wrong w/ Web Analytics
Is there really a problem with the way web analytics is performed? I think there probably is, but I don’t pretend to know the answer for sure – or to believe that it’s a question that can be easily answered.
VisiStat vs. Google Analytics
I first came to know about VisiStat when I read about them automating web analytics implementation on PR Web. Intrigued by that idea, I wrote a quick blog post talking about it and was quickly contacted by a marketing rep wondering if I wanted an extended trial version.
Functionalism and Web Analytics: The Basics
This is the second part in a series on Functionalism and Web Analytics.