Sometimes you can get so caught up in learning about the client’s needs and so excited by your own enthusiasm for your solution, that you can miss asking about the competition even if the client mentions “competitors.” Although you can, you may not want to ask about the competitor the minute the client brings it up, but you must get back to it.
Dot-Com Will Always be King
The new domains are coming! “Dot-biz is going to be the next coming of dot-com,” I recently read in an article in the Denver Post. The buzz has begun. Seven new top-level domains have been approved by ICANN, the organization that governs domains, and could be available as early as spring of this year. The new domains approved are .biz, .info, .aero, .coop, .museum, .pro, and .name.
Pre-registration sites like PreRegisterYourDomains.com have already begun taking applications claiming that “Three million domain names will be registered in the first five minutes.” That same Denver Post article later says, “If predictions from analysts hold true — dot-biz will rival the popularity of dot-com — startups will no longer have to settle for second-tier domain names.” Hogwash! — To put it gently. Dot-com will always be the supreme ruler of domain names. Here’s why:
Do What You Always Do and You’ll Get What You Always Got
There used to be a computer game called ‘Leisure Suit Larry – Looking for Love in all the Wrong Places.’ How appropriate that concept is to the vast majority of businesses: they are looking for customers in all the wrong places.
The One Hypnotic Command That Always Works
I learned about the one hypnotic command that always works from hypnotists. A good hypnotist will never give a subject a choice or offer a list of “reasons why you should fall asleep right now.”