Tag: Alignment

A Checklist to Screen Ideas for Corporate Alignment

Increase your chances of success at selling new ideas to management. Understand that ideas create change. Change needs to be well managed. To be well managed ideas need to be thoroughly thought through. The following list of questions will help you determine which ideas are worth the effort of pursuit because they are powerful for the organization.

Marketing and Sales Alignment: How Siebel Does It

Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to showcase how it uses its own marketing software to support some of the best practices in marketing and demand generation. You need not worry; this is not a Siebel commercial. As you will quickly realize, this is mostly about organization, process, and measurement. Here are some of the highlights, based on Andrew Clarke’s presentation at the Marketing Roundtable and a similar presentation given at a Siebel webinar.

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