Tag: Algorithm

Oops, Said the Algorithm. Didnt Mean To Put That There!

Contextual advertising has a ways to go yet. There is a certain coolness to technology that can read content and then instantly grab an ad to go with it, but the day remains as to when these algorithms will be able to exercise good judgment. Currently, contextual ads are the guy at the party who brought the beer and the music, but hushes the crowd on occasion of his inappropriate humor-cracking wheelchair jokes at the Special Olympics.

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