It was only a matter of time before something like this would happen. Social media in the hands of most people is harmless. A marketing agency in New South Wales, Australia is about to enter the pantheon of social media for an ‘experiment’ it conducted. Of course, most who reach this status are put there for their contribution to moving the medium forward.
Google Shoping for an Ad Agency?
You don’t see a lot of traditional advertising from Google. Their philosophy is to build great products and develop amazing technology and let it sell (and support) itself. Their marketing strategy has relied mostly on word of mouth – and its worked well. It just may not be enough for a company their size.
How Long Will Your Agency Relationship Last?
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.
Wikipedia War Over the Social Media Agency
Over the past week I’ve literally been in a “Wikipedia War” over an article that I had submitted about the evolving definition and role of the Social Media Agency.
Interactive Agency Blogs
At the Forrester Consumer forum David Armano successfully goaded me into doing a podcast, with his promise of creating a logo for me, and the condition that he can be my first guest i acquiesce.
iCrossing Acquires Web Development Agency
iCrossing received $62 million in funding last week, and Jeffrey Herzog, the digital marketing company’s founder and CEO, said that a portion of it would go towards “strategic acquisition capital.” Herzog wasn’t kidding – iCrossing has now bought Proxicom.
Yahoo Buys Significant Stake In Tyroo Ad Agency
Yahoo and Google both appear dedicated to growing their presence in the Indian market, and to this end, Yahoo recently announced that it had bought a stake in Tyroo Media. Call this one a “significant investment” (as Yahoo does) – it’s equal to about 35% of the company’s value.
Death of the Invisible Agency
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely invisible to consumers. Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background.
SEO Agency Ethics
A bit of rant here – I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it.
I just did a freebie consultancy for a small business – the lady who runs it on her own is completely bewildered by SEO, and having seen her so passionate about her business I gave her a call and straightened a few things out, offering a free basic consultancy (which tbh, is all the site needs – it’s not a competitive market).
Adding Revenue to your Interactive Marketing Agency
When I wrote “The Top 10 Business Mistakes Search Marketing Firms Make”, I included a few of the items I commonly discover, when working with marketing firms, especially search marketers.