WebProWorld
Google’s Matt Cutts has an interesting video up (one of many) on the Google Webmaster Central YouTube channel that deals with switching to a new content management system and how that can affect search engine rankings. Someone asks:
We are changing a farily large HTML site to CMS. What are the essentials to keep in mind so that we do not lose our search rankings?
Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.
As I was writing a piece on RushmoreDrive, the search engine (and more) that was created as a way to provide relevant results from the black community, I started thinking about how the future of search could impact its use and the use of niche search engines in general. Unfortunately, I have more questions than answers on this topic, but it raises some interesting questions nonetheless.
In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.
Late last year, the British Prime Minister asked a clinical psychologist to look at the risks the Internet and video games pose to children. Dr. Tanya Byron has now come back with several suggestions that the government has said it will follow.
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
Dear Kalena…
I am thinking of changing the name of my internet business site so as to direct more traffic because the current name, while nice, doesn’t really spell out what we do. It is now Gilt-Edge Luxury Tours and Travel and I would like to change it to DC Luxury Tours. However, we have had this site for 10 years and it well indexed by the search engines. Does changing the name (but not the url which would stay the same) have any impact on the search engines? Or would I have to start all over from scratch if I changed the name?
There are many strategies one can employ in order to improve a site’s search ranking. Everything from title tags to link buying has been suggested at one time or another when it comes to this elusive beast we like to call search engine optimization. The question remains, however, is there anything we’re missing as far as coding goes?
There’s news going around that Google has or introduced a new algorithm designed to eliminate Googlebombs (or linkbombs as they should be called). In case you are not familiar, a linkbomb is an attempt to influence search rankings by pointing a contextual phrase – like “miserable failure” – to a site you want associated with […]
I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues.
