A guide to choosing the right Google AdWords option for your business, maximizing ROI and reaching your target audience effectively.
Google Kicks it Old School with AdWords
Hot on the heels of the recently launched MySpace MyAds platform, which lets users easily create their own display ads to run across the social network, Google has decided to go down a similar path with its largely popular AdWords service.
Developers Beware: AdWords Report Changes Coming
Updates to the AdWords API arriving on August 19 mean developers will want to make sure they don’t impact the data in their reports.
AdWords Accounts Don’t Have To Stink
A few simple fixes could turn a moribund PPC campaign into a shining beast of profitability, one interactive advertising firm contends.
Hitwise Reexamines AdWords UK Change
As UK businesses brace for Google’s policy change on trademark bidding, there’s a growing amount of evidence that they’ll be hit hard. Today, Hitwise’s Robin Goad provided several solid examples.
Google AdWords Case Is Sadly Funny
Here’s the understatement of the week: "This wasn’t the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm’s lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.
Hitwise Weighs In On AdWords UK Change
The spread of a particular policy towards trademarks has some AdWords users in the UK worried. And if new data from Hitwise is accurate, they should be.
AdWords For TV Details Impressive
Screenshots have surfaced detailing Google’s AdWords for TV tests, which appear to be near completion after a year of trials. Next stop: the UK.We are definitely on the verge of some kind of merger between the Web and TV, and Google may beat everybody to it. We expected more from Yahoo back in the day, especially with all those Hollywood ties.
Load Times Matter To AdWords Quality Score
Google will make landing page load times a factor in computing the quality score, which could have an impact on minimum bid prices.
Page Load Times Affect AdWords Quality Score
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.