Spyware researcher Ben Edelman looked into pay-per-click scams and the lengthy AdWords Content Policy, and found plenty of advertisers pushing to and past the boundaries of “ethical and legal advertising” online.
Google Begins AdWords Training Push
AdWords Seminars for Success will be presented in six cities during Google’s first round of introducing these one-day training courses aimed at informing entrepreneurs on the benefits of AdWords and its potential rewards.
Google For Developers: AdWords And More
Users of the AdWords API need to be aware of the need to have an approved Developer Token by October 1st, or risk losing their connection to Google; plus news from other areas of Google related to code.
Did You Register Your AdWords API Token?
If not, you could be in for a surprise when Google starts disabling developer tokens on October 1st as the new changes for the AdWords API token take effect.
Google Dials AdWords Onto Mobiles
The Japanese testing of AdWords on mobiles proved successful enough that Google has quietly debuted the service in the US. Do a mobile search using Google and something completely unexpected may appear.
AdWords API Users May Be Bugged
A couple of bugs have been reported at the Google AdWords API blog, and web developers using the API should be on the lookout for these issues.
Salesforce.com Buys Into Google AdWords
The online CRM software company picked up a three-person software company whose expertise in tracking sales leads arriving from Google advertising will become part of the Salesforce software.
AdWords Puts Sites On Target
Site-targeted ad campaigns can use an advertiser’s budget more effectively by focusing on those niches where the audience will have a greater interest in the marketer’s message.
AdWords API Gets A Java Fix
Developers who work with Java and Google AdWords will be delighted to see the newest release from Google’s AdWords API team.
Looking at Google AdWords Landing Page Algorithms
ClickZ takes a closer look at Google’s tougher algorithms for AdWords landing pages. The changes are designed to filter out MFA sites aka “made for AdSense” which are designed to attract traffic for pennies and display AdSense ads that earn the publisher a profit.