Reverse Affirmations: How Self Motivation Sells!
A reverse affirmation is a positive statement that you tell your readers to tell themselves. You would write it in…
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Tag: advertising
Create Profit Pulling Headlines With The Strange Avalanche Iceman Headline Technique
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them…
Moonlighting Idea: Bumper Sticker Advertising
Have you ever noticed that many of the best moonlighting moneymakers seem to fall into two categories: either "Duh, I…
22 Ways To Increase The Pulling Power of Your Ads
If you're re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens…
LookSmart goes Pay-per-Click
How LookSmart’s Sudden Shift to Pay‑Per‑Click Hit the Market On April 9, 2004, LookSmart sent a press release that changed…
Increase Your Sales And Profits With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid?…
The Psychology of Color in Marketing
What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it…
10 Heart-Stopping Ways To Intensify Your Sales!
1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier:…
The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that…
Why Your Ads Fail: The 4 Elements You’re Missing
Why Your Ads Fail: The 4 Elements You're Missing
