Your Marketing Mantra
There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're…
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Tag: advertising
An Interview with Personal/Professional Coach, Steve Pilkington
As a newsletter publisher and member of many advertising cooperatives, I see all kinds of offers and advertisements.
How Much Advertising Can a Buck Buy?
You know those annoying commercials for dial around long distance services? A dollar? What can you do for a dollar?…
A News Release is Not an Ad
You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article…
fauzi’s Kindness Marketing Story
I once had a banner advertising offer on my website via pop-up. There's this one guy who had paid me…
Case In Point: Get A Full-Page Magazine Ad Free
As you know, I am continually on the look out for innovative marketing ideas that bring a high return on…
How to Know When You’ve Created a Good Ad
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it…
How To Write A Perfect, Selling Ad: Five Easy Tips
I lied. There's no such animal as the perfect, works-every-time, selling ad. But I got you to read this far,…
Repetition: the Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you…
What Bugs Us Publishers!
This is for the rest of you too! I had attempted to write this article once before, but I did…
