Open Source Ad Tags – What dat den?
Back in the summer of 2004 John Battelle was talking about sell side advertising in a post inspired by Ross…
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Tag: advertising metrics
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in"…
Google Has a Flaw? Didn’t Think it was Possible.
First off, Google is king. Yahoo buying Inktomi and Overture puts them back on top for now, but Google is…
Are Banner Ads Worth It?
Most people on the Internet today simply ignore banner ads and move on to other things.
How Small Advertisers Can Compete With The Big Boys
Google's Adwords Select has soon become the focus of many online marketers simply because it is the best pay-per-click advertising…
