Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites.Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal.
More Advertisers Trying Mobile Coupons
Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value and give the user control.
Advertisers Don’t See Social Networking as a Fad
If you look at all the hype around social networking, you might think that it’s a fad that will soon fade. Advertisers don’t think so. After seeing how many teens and adults (40%) in the US are on social networking sites, they are upping their budgets for the new year.
Facebook Loses Advertisers As Concerns Deepen
Things just keep looking worse for Facebook’s Beacon: Coca-Cola and other advertisers are opting out of the program; there may be legal troubles ahead; and some investigative security work shows that Beacon sends information about user activity even when logged out of Facebook.
Podcast Expo: Working With Advertisers
Murdok will be reporting from the Podcast and New Media Expo in Ontario, California taking place through Sunday.
Yahoo Says Advertisers Should Tap Users Passions
Advertising that reaches into consumer’s passions is likely to result in greater online engagement and brand loyalty according to a new study from Yahoo and MediaVest, "Passionistas: The New Empowered Consumers."
CBS Partners With Mobile Advertisers
CBS Mobile has partnered with four mobile advertising companies, AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media.
Long-form Content from Advertisers Hits NYT
It is increasingly interesting to witness the mashup of trends as various businesses experiment with and figure out new media.
Online Advertisers And New Car Buyers
Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study.
AdWatcher Seeking Advertisers For Fair Isaac
The entry of Fair Isaac into the click fraud venue spurred a lot of debate with the arrival of their preliminary report. Fair Isaac will try expanding the data with the help of click fraud detection firm AdWatcher.