iProspect Unveils iSEBA
In San Jose California, at the Search Engine Strategies Conference, iProspect unveiled iSEBA (iProspect Search Engine Bidding Agent). iSEBA manages…
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Tag: adtech
Unveiling the Mask of Click Fraud
Click fraud is nothing new. In fact, it's been exaggerating click-through rates as long as the Internet has been popular…
Froogle Ads For Fathers Day Showing Up In Google AdWords
Recently, Webproworld featured an article discussing how Google was allowing Froogle ads to appear in the first paid position of…
ADTECH – B2B Marketing Ideas From Siebel And Oracle
Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the…
AD:TECH – Six Parties, One Night
The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion's reception in the vendor hall.
AD:TECH – eBay Affiliates? They Have Those?
So I was eating lunch today and waiting for Sunny from shntech.com. (We've been sharing notes between sessions so we…
ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting
Peter Blackshaw, the moderator for the "Measuring Word of Mouth Effectiveness" session, opened with a story about his Honda.
ADTECH: Hewlett-Packard Customers Showing “Brand Love”
Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this…
AdTech Overview – Marketing To “The Social Web”
I flew into sunny San Francisco this morning and first thing I scoped out the Ad:Tech venue - the ultra-swank…
ADTECH: Google Open Forum: Google Ads From The Mouths Of Clients
The focus of this conference seems to be on getting the message through to the influentials. The Google Open Forum…
