WebProWorld
Results from an interesting study with a different spin on social media were released by Nielsen Norman Group. These things often look at social media adoption by businesses, but this one looks specifically at social media adoption within enterprise intranets.
The study found that many of the most successful social media initiatives on company intranets began as underground, grassroots efforts by front-line employees. They were later adopted and sanctioned by higher-level executives.
Social networking has increasingly become more visible in the workplace, and its functionality is being leveraged by companies globally, according to a new survey from Frost & Sullivan.
A majority (80%) of respondents said they personally use Web 2.0 technologies to connect and share with friends and family while at work. More than half (54%) said they use social media for professional purposes such as connecting with colleagues, generating leads, and working on projects.
