Google recently made demographic targeting for AdWords campaigns available for its marketers, who can use the feature to narrow the types of sites that display its advertising.
MSN adCenter Open Enrollment
Precise demographic targeting is the wave of the future, and adCenter has delivered an advanced platform that’s poised to deliver enormous value to search marketers.
Microsoft’s adCenter PPC ad platform has excited search marketers since it appeared in beta form last year. Why? Because for the first time, we can target searchers by age, gender and to some extent, by lifestyle.
MSN AdCenter: Preview Today, Flat Tomorrow
If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter.
What it doesn’t show: the prospect of a leveled-off online ad marketplace.
AdCenter Could Have Demographic Edge
Unlike Yahoo or Google, MSN provides a variety of demographic data for its marketers to utilize when creating and modifying campaigns.
MSN AdCenter Goes To The Blogs
There is not a great deal of news yet on the MSN adCenter blog, though the team there promises to discuss the latest goings-on with the newest competitor to AdWords and Overture.
Microsoft AdCenter Generates SEM Buzz
Return-on-investment (ROI) is up and the waiting list for advertisers to join AdCenter has lengthened, causing search marketers to clamor for a quicker AdCenter rollout.
Firefox Extension Could Wreck MSN AdCenter
A dedicated development community has helped the Firefox web browser gain market share; the ability to enhance its usefulness with third-party extensions could be disastrous for Microsoft’s pending debut of AdCenter.
MSN Flies In AdCenter Pilot
The folks at MSN’s Search Weblog posted today an invitation to readers to try out MSN’s new adCenter pilot program. The MSN senior vice president, Yusuf Medhi sent out a letter to some of their bloggers and the post made it up today. Brady Forrest posted a copy of the letter on the blog.
Details on MSN’s adCenter Paid Search Ads
Yesterday, Threadwatch member cornwall reported on the upcoming paid search program from MSN Search called adCenter.
MSN adCenter Announcement Reported by WSJ
I’ve been speaking to journalists about the new MSN adCenter and they all tell me that they are under embargo until Wednesday.
Well, someone over at the WSJ didn’t get that memo. They went ahead and posted their story Tuesday night. The article reveals – so I’ll comment – details of the demographic data that MSN adCenter advertisers will have access to.