We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that…
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Tag: ad tech
New Ad Management Tools from DoubleClick
DoubleClick's new version of its reporting systems, DART for Advertisers (DFA) ReportCentral and DART for Publishers (DFP) Query Tool measure…
AD:TECH New York to Deliver One of their Most Impressive Conference Programs Ever
Thought-Leaders to Provide Insight into Advertising and Marketing Sectors; New Advisory Board Members Named, and Annual Awards to Honor Industry's…
Overture To Expand Local Advertising Services
Yahoo-owned advertising service, Overture, is expected to announce a set of new local advertisers options. Overture is offering these services…
AD:TECH – Marsteller Chairman Talks Marketing
I got up bright and early today and headed to the Palace for the last day of AD:TECH. The audience…
BURST Media Partners With Tacoda For Behavioral Targeting
Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes.…
Tacoda Systems Launches Behavioral Ad Product
Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The…
Click Fraud: The Google Killer
Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to…
Kanoodle Interview: ClickFactor + Major Content Deal
Kanoodle, through ContextTarget, places contextually-relevant ads on participating content providers' websites. I spoke yesterday with Lance Podell, Kanoodle president, about…
Will The Google AdSense Program Survive?
Almost everyone is now aware of the Google AdSense program that has taken the Internet by storm. The Google AdSense…
