New AdWords Policy Affects Content Publishers
A new AdWords policy enacted by Google could have long-ranging, perhaps negative affects on content providers and publishers, blogger or…
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Tag: ad targeting
Contextual Advertising: Facts, Myths, and Misconceptions Part 1
Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on…
What to do When AdSense Serves the Wrong Ads
The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through…
Contextual Advertising: Is it Right for You?
If online advertising had fads, contextual ads would be the latest "in thing." Also known as "content targeting," they seem…
New Keyword Tool
Pay-per-click (PPC) advertising services such as those offered by Google, Overture, and others allow advertisers to reach targeted prospects for…
Kanoodle Enters Contextual Ad Market
Kanoodle has now jumped feet first into the contextual ad market with their latest offering, dubbed "Context Target." With Context…
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone…
Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore's…
Google AdSense is Put on the Spot
Google AdSense representative Gokul Rajaram was put on the spot during last week's Webmasterworld PubConference in Orlando, Florida.
6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you heard that running solo ads in ezines is the most effective way to advertise? Every…
