Google to SEM Firms: You Don’t Own Your Clients, We Do!
How Big Tech’s Client‑Ownership Strategy Hits the SEM Industry When an agency brings a new client into the Google ecosystem,…
Part of the
network
network
Tag: account management
Understanding PAM
PAM is the Pluggable Authentication Module, invented by Sun. It's a beautiful concept, but it can be confusing and even…
Losing the Big-One: Salvaging Lost Accounts
After careful consideration, we have chosen our vendor, and it's not you."
Fill That Sales Slump Without Cold Calling
Are you in a sales slump? Hate the thought of picking up that phone and trying to drum up new…
Relationships with Inactive Clients
Most salespeople work hard to find business, identify new prospects, and close the deals that are in the pipeline. As…
Calling the CEO Its More Important (and Trickier) Than You Realize
When was the last time you called the CEO of your very best account? If you're like most of the…
