Tag: accelerated

Accelerated Proof

The happy 90’s were all about speed. Speed is still important, but it has taken on a different meaning. Where speed is most important today is in proving your solution to potential buyers. I call it Accelerated Proof.

Put yourself in the customer’s shoes. When you make a major purchase, you want to try it out first. Purchasing enterprise software is a major commitment with financial, operational, and strategic implications. Fear of failure could be the number one reason for people not to buy your product. How can you help them overcome their fears?

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