Privacy concerns rendered DoubleClick’s $1.7 billion purchase of Abacus in 1999 a losing proposition; now, DoubleClick has agreed to sell its Abacus unit to Alliance Data Systems for $435 million.
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Privacy concerns rendered DoubleClick’s $1.7 billion purchase of Abacus in 1999 a losing proposition; now, DoubleClick has agreed to sell its Abacus unit to Alliance Data Systems for $435 million.