Archive
What Works On YouTube
An interesting article in Advertising Age focuses on a debate within the advertising industry about how to approach the new world of…
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Nielsen To Measure Mobile Users
he Nielsen Company said they would begin measuring mobile phone users through their Nielsen Wireless service. The service will measure the amount of people who use mobile Internet and mobile video. "Nielsen To Measure Mobile Users"
SMX: Pump Up Paid Search
Once again, the diligent Jeffrey K. Rohrs,(VP of Agency & Search Marketing for ExactTarget), takes up Moderator duties for the second times on Pump Up Your Paid Search! Which discusses 'tips and techniques designed to help pros get even more out of their paid search campaigns'.
Wazap Arrives In America
A new games search engine is here - sort of - and its name is Wazap! Already popular in Europe and Asia, Wazap! promises to provide “extensive and accurate results” for all things game-related. And, on a side note, your humble author promises to stop putting exclamation marks after the word “Wazap.”
SMX: Penalty Box Summit
The opening lines of the session is “Had a site hit the search engine penalty box? In this session, search engines share the latest on how they give you official signs of this, along with reinclusion procedures. The session includes lots of time for audience-driven discussion on penalties and how procedures might be improved.”
SMX: Is Bid Management Dead?
The second day of SMX 2007 begins on a more serious not, a debate on "Is Bid Management Dead?". Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget on Moderator's duties starts off the subject with panelists Robert Ashby, Microsoft (formerly Director of Search @ Expedia); Peter Hershberg, Managing Partner, Reprise Media; Misty Locke, President & Co-Founder, Range Online Media and Chris Zaharias, Senior Vice…
