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Google Earth recently incorporated some images of the seabed around Britain, and the few people who heard about this tended to shrug…
An interesting article in Advertising Age focuses on a debate within the advertising industry about how to approach the new world of user-generated content for marketing purposes. And nobody's seems all that sure about it.
The case involved back taxes and a piece of property. It went through both a county judge and the Commonwealth Court of Pennsylvania. Now we’ve learned that Google’s a good resource, but, in some people’s eyes, there’s nothing quite like a paper phonebook.
The second day's last session, Beyond The Majors where Jeffrey K. Rohrs joins us again as moderator with speakers Scott Greenberg, SVP, Advertising Services, Marchex; Anton E, Konikoff, Founder and CEO, Acronym Media; Matt Greitzer, Director of Search Marketing, Avenue A|Razorfish; T. J. Kelley, VP, Marketing, LookSmart and Tom Paraboschi, Director of Advertising Sales and Agency Relations, MIVA.
"I wish…." or "If only they would….", if many of you have undergone or said these words, this was the opportunity to tell it directly to representatives from the major search ad providers. What should they fix? What new features should they provide? Come lobby for the changes you want, with others to take up your cause, if you've got that great idea.
Search Engine Land's Danny Sullivan took the chair as moderator for the round, where the discussion was on "Better Ways of Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there's a better way to get something done? Put it to our panel of experts!"
