Google’s Search Gurus Spill Algorithm Beans

Ok, so the New York Times doesn’t exactly get Google’s top algorithm execs to tell us how the search engine calculates search results, but they do get fresh insight as to how Google decides to update it’s technology.
The article includes interviews with Amit Singhal, Matt Cutts and Udi Manber.
Insights include details of Google’s internal system for evaluating search queries, called Debug.

Google Reaches Into RSS & Social Network Ads

In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies. 
How the times have changed. 
Google is acquiring Feedburner and sees it as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users — social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.

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